I support FMCG brands in expanding into new markets by building the right partnerships, opening the right doors, and delivering sustainable commercial growth.

Unlock Global Opportunities

Expanding into international markets can be complex, time-consuming, and costly without the right expertise and network.

At Lucy Global, I work hands-on with brands to simplify that process — identifying the best opportunities, developing clear routes to market, and turning international potential into real, measurable revenue.

With over 26 years of experience in international business development, I bring both strategic insight and practical execution to every project.

500+ 

Successful Exports

30 

Countries Served

26

Years of Experience

What I do

I provide end-to-end support for international growth:

  • Identify and prioritise high-potential markets
  • Develop effective route-to-market strategies
  • Source and secure trusted distributors and partners
  • Lead commercial negotiations
  • Support market entry and ongoing development
  • Strengthen and grow existing international accounts

How I work

I work as an extension of your business — not just as an advisor, but as a commercial partner focused on delivering outcomes.

This means:

A hands-on approach to business development
Direct engagement with partners and customers
Clear communication and structured progress
Focus on long-term, sustainable growth

Who I Work With

     I partner with FMCG brands that are:

  • Looking to enter international markets for the first time
  • Seeking to accelerate existing export performance
  • Wanting to build stronger distributor relationships
  • Needing experienced, flexible commercial support

Why Lucy Global

  • 25+ years of international business development experience
  • Proven track record across multiple markets
  • Strong network of distributors and commercial partners
  • Practical, execution-focused approach
  • Flexible and tailored to your business needs

Ready to grow internationally?

If you are looking to expand into new markets or strengthen your international presence, I would be pleased to discuss how I can support your business.

Contact us

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Lucy Global is a trading name of BWN75 Ltd.

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